Before Valentine's Day, Blinkit launches 'Single Mode' for lone shoppers.

The online store owned by Zomato, Blinkit, has introduced a new feature called 'Single Mode' specifically for lone buyers as Valentine's Day approaches. With this creative innovation, customers can peruse a carefully chosen assortment of goods made to accommodate unique requirements and tastes for the occasion.

Users can access a range of product categories designed for solo activities with the 'Single Mode' feature. These categories include alternatives for solo parties, binge-watching sessions, self-care routines, and even personalized gifts for oneself.

Alternatively, the app presents a variety of romantic events and products that are perfect for couples celebrating the week of love when the 'Single Mode' is disabled. Blinkit provides a wide range of options to support couples in celebrating the international holiday together, from customary gifts like flowers and chocolates to carefully thought-out date ideas and personal items.

Blinkit has had tremendous growth in its revenue from advertisements despite having a smaller revenue base than Zomato. In fact, the platform's October–December (Q3) quarter of 2023–2024 (FY24) saw a considerable increase in the number of advertisers. The company's gross order value (GOV) increased by 103 percent during the same period, but its advertisement revenue soared by 220 percent year over year (YoY), more than twice as much. In addition, the number of advertisers increased dramatically by 130% to 557 in Q3FY24 from 242 in the same period the previous year.