Indian Oil launches STORM-X racing fuel at Madras International Circuit

New Delhi: Indian Oil, the nation's leading energy major, proudly announces the launch of STORM-X, a high-octane racing fuel tailored for racing cars, at the Madras International Circuit during the Indian National Car Racing Championship. This landmark event also celebrates the strategic partnership agreement signed between Indian Oil and the Madras Motor Sports Club (MMSC), aimed at revolutionizing motorsports in India.

The event was graced by Indian Oil's Director (Marketing) V Satish Kumar, who officially launched STORM-X by unveiling the brand logo in the presence of Indian Oil's Director (R&D) Alok Sharma and the office bearers of MMSC, including Ajit Thomas – President, Prabha Shankar – Secretary, and Vicky Chandhoke – Vice President. This collaboration marks a significant milestone, as Indian Oil will supply race fuels and lubricants and provide branding for the venue and vehicles during the Indian National Racing Championships (INRC).

In his speech, Indian Oil's Director (Marketing) V Satish Kumar mentioned, "At Indian Oil, we have always been at the forefront of providing high-quality fuels and lubricants to meet the diverse needs of our customers. We have numerous firsts to our name, including the launch of the country’s first 100 Octane fuel, XP100, and the introduction of XTRAGREEN diesel, which offers reduced emissions and improved fuel efficiency. Our portfolio also includes Ethanol100 for Flex fuel vehicles and Green Lubricants with established fuel economy and reduced CO2 emissions."

He further emphasized, "Indian Oil has a rich history of supporting motorsports, evidenced by its role as the title sponsor of MotoGP Bharat 2023 and its partnership with FIM for the Asia Road Racing Championship (ARRC) from 2024 to 2026. Indian Oil’s dedication to fostering excellence and innovation in motorsports is unwavering, and today's launch of STORM-X reinforces this commitment.”

MMSC's President Ajit Thomas expressed his enthusiasm, saying, “We are thrilled to collaborate with Indian Oil, a leader in the energy sector, to enhance the quality and competitiveness of motorsports in India. The launch of STORM-X at the Madras International Circuit is a testament to our shared commitment to advancing motorsport technology and providing an unparalleled racing experience."