It's quite obvious by now that JSW Steel Ltd.'s strategy to acquire insolvent steel companies has not gone to plan.
Of the five assets on the block, JSW targeted three - Monnet Ispat Ltd. with a 1.5 million tonnes per annum capacity, the 5.6 mtpa Bhushan Steel Ltd. and the 2.5 mtpa Bhushan Power & Steel Ltd. It didn’t see value in Electrosteel Steels Ltd. and stayed away from the largest and hence most prized acquisition target Essar Steel Ltd. (10 mtpa).
While competition Tata Steel Ltd. seems to have bet on a east-east strategy, hoping to consolidate its presence in that geography and probably make best use of its iron ore mines there, JSW opted for a west-east policy. With most of its capacity located in western India, JSW Steel was keen to acquire assets closer to eastern markets. So it gave Essar Steel, located on the west coast of India, a miss.
Only to regret that later. Tata Steel emerged as the top bidder for both the Bhushan assets, outbidding JSW by approximately 30 percent for each.
We put in our most competitive bids, says Seshagiri Rao, joint managing director and group chief financial officer of JSW Steel.
Why JSW Steel Lost Bhushan Bids
Rao said a higher bid simply was not viable for JSW. At about Rs 28,000 crore, the bid for Bhushan Steel was already 30 to 40 percent higher than a similarly-sized greenfield venture. “Our benchmark for setting up a million tonne steel plant is about Rs 3,000-3,500 crore. (Bhushan) is a 5.6 mtpa crude steel facility and finished steel wise maybe 4.5 mtpa. From that point of view we can create that type of capacity maybe in the range of Rs 15,000-20,000 crore.”
So, Tata Steel's bid at about Rs 36,400 crore is not an amount JSW wants to beat. The same rationale applied to Bhushan Power too.
“They have an iron ore mine which we don't have in Orissa, so that has to be exploited or taken out before its expiry by 2030. So if any additional asset is available in Orissa, they may be able to use that iron ore,” Rao postulates while trying to explain the gap in bids.
Trying Its Luck With Essar Steel
With just one of three assets in the bag, JSW is now trying its luck with Essar Steel. In the rebid recently ordered by the committee of creditors at Essar Steel, JSW has partnered with bidder Numetal, but only with a minority interest.
Numetal approached JSW, said Rao, not sounding very comfortable with the minority interest it now has in the bidding company.
Ideally JSW would like to go it alone for Essar and Rao finds hope in a recent comment by the National Company Law Tribunal that the Essar CoC should consider fresh bids if existing bids for the Ruia-family owned company are deemed ineligible again, and the two bidders, ArcelorMittal and Numetal Mauritius (an earlier avatar that partnered with Rewant Ruia), are unable to remedy the ineligibility.
“..they are confirming to the view expressed by JSW Steel initially. That is they (CoC) should have gone for option 1 where they should allow the new entrants also to submit their bids,” Rao said.
Electronic Bidding Best
Twists and turns in the insolvency resolution process are not unique to Essar Steel. Binani Cement Ltd., for which too the JSW Group was a bidder but not among the highest, is also facing delays in the insolvency resolution process. The second highest bidder, Aditya Birla Group-owned cement company UltraTech Cement Ltd., upped its offer after the bid deadline and is currently in court insisting its revised bid be considered by Binani Cement’s lenders.
On Monday, the NCLT allowed a late bid by business group Liberty House UK to be considered by Bhushan Power’s lenders, even though the resolution process is almost complete.
The unruliness of these bidding processes can most likely only be cured by an auction process, said Rao.
“Otherwise anybody can come even in the last minute and submit a bid and then say this bid is superior,” Rao pointed out.
Source: bloombergquint
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